5 Key Marketing Updates You Need to Know This Week – December 2nd

Since marketing methods are always being updated, you need to be too.  Stay in the know with these advertising news stories from the past weeks, updated December 2nd, 2021. 1. Twitter combines shopping and livestreams. Twitter hosted its first shopping livestream on November 28. The collaboration with Walmart featured Sunday Cyber Deals hosted by Jason … Continued

The Importance of Multi-Touch Attribution to Your Business

To manage your marketing spend effectively, you need to know which campaigns and channels are driving the best results. Yet the top performers aren’t necessarily the touchpoints that lead directly to the most conversions. After all, few customers convert after a single interaction with your brand. The typical buyer’s journey involves multiple touchpoints across several … Continued