5 Key Marketing Updates You Need to Know This Week – August 19th
Since marketing methods are always being updated, you need to be too. Stay in the know with these advertising news stories from the past weeks. Updated August 19th.
1. Reddit launching TikTok-style video feed on iOS
Reddit is letting iOS users watch a stream of short-form videos in a format similar to TikTok. Each video shows the user who uploaded it and the subreddit it’s from. Users can upvote or downvote, comment, gift an award or share it. They also can swipe up to see another video from subreddits the user subscribed to or related ones. Reddit’s goal is to create community by encouraging users to discover new content and engage with others.
2. Out-of-home (OOH) bounce back
OOH advertising is emerging as a promising channel for marketers looking to vary their ad spend since the world has started opening up and iOS14.5 hit. Startup brands such as Andie swimwear, JUDY emergency kits, and the dining app ‘Seated’ launched OOH campaigns in New York City, Los Angeles, Atlanta, Dallas, and Orlando. Because people are rediscovering their surroundings in new ways in transit, outdoor dining and outdoor entertainment are less crowded. So many brands are revamping their outdoor ads. Revenue growth is expected to be 10-12%.
3. Snapchat Trends
Snapchat Trends gathers the most popular keywords shared through public Stories and My Stories that were viewed by large groups. Trends combines these keywords with keywords from a searchable database to provide increased visibility into organic discussions on Snapchat. Showing what members of Snapchat’s community are sharing, highlighting popular Snaps from trending topics. Marketers and content creators can use this information for product market research, creative messaging, and targeted copywriting.
4. TikTok testing storefronts and product links (beta)
TikTok is testing product listings on profiles for certain European businesses. Brands such as Hype are selling products directly to users in the app. This is setting the stage for more upcoming e-commerce options: Promo Tiles, where businesses can add customizable sales and promotional alerts overlaid on their video clips, and Showcase Tiles, which lets creators directly promote products in their uploads.
5. YouTube is looking to capture more Gen Z screen time
- YouTube Shorts are short-form videos targeted at Gen Z users. The Shorts are linked to high-profile artists such as Camila Cabello, BTS, and Doja Cat. The videos emphasize how simple it is to post by using the Create button.
- A 30-second anthem video and 15-second spots run across YouTube properties and can be shared on social media platforms such as Instagram, Snapchat, TikTok, and Twitter. The Shorts are designed to keep YouTube competitive in the digital video space.
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