5 Key Marketing Updates You Need to Know This Week – August 25th

Since marketing methods are always being updated, you need to be too. Stay in the know with these advertising news stories from the past weeks, updated August 25th.

1. Swipe-up links are out, Stickers are in

Instagram Stories is ditching the swipe-up link and adding a Link Sticker. The sticker, which has been in beta testing since June, will be rolled out more broadly on August 30. This includes businesses and creators who are verified or who met the threshold for follower count. The Link Sticker offers greater control over users’ Stories and viewers’ reactions and replies. 

Stickers may be Instagram’s method to dominate other affiliate platforms. Marketers can use one story to drive DTC sales through multiple destinations. Customers have more opportunities to purchase and the influencer has more opportunities to drive sales while streamlining the sales journey.

2. Shopify conversion rate checker (by industry)

If you increase your conversion rate even by 1%, you could gain millions of dollars in sales. Find the average rate for your industry with the Shopify conversion rate checker.

3. You’re a DTC company and need PR and affiliate revenue?

It’s worth checking out Skimlinks, the leader in commerce content, to enter affiliates and generate press.

4. Google Ads – new custom columns for reporting

Google Ads now includes Search impression share, Click impression share, Display impression share, and all phone call metrics. Go play with your new column metrics!

5. More TikTok e-comm news – expanding Shopify partnership in the US, UK and Canada

TikTok Shopping is being launched among select Shopify merchants across the U.S., U.K. and Canada. The Shopify merchants can create, run and optimize their TikTok marketing campaigns from the Shopify dashboard and new integrations within the TikTok For Business Ads Manager. The Shopify merchants also can add a Shopping tab to their TikTok profiles and sync their product catalogs to set up mini storefronts on their profile. The Shopify merchants then use links to tag products in their TikTok videos. TikTok users can click a tagged product and be directed to the storefront for checkout.

Need a hand?

Feeling like you’re in over your head when it comes to Digital Advertising? At Operam, we’re well-versed in optimizing all types of digital advertising campaigns—and we’re here to help you achieve the best possible results from every campaign. Contact Operam to get started with today.