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5 Key Marketing Updates You Need to Know This Week

Since marketing methods are always being updated, you need to be too.

Stay in-the-know with these advertising news stories from the past weeks, updated August 5th.

1.   Twitter promotes e-commerce with Shop Module.

Twitter officially offers e-commerce. The social media giant is finding ways for users to purchase products they’re finding and talking about on the platform.

How it works: Companies display their products at the top of their profile. Visitors scroll through the carousel, tap a product, learn more and purchase through the in-app browser. This process shows how engaged and responsive the audience is to emotionally charged products.

Who can showcase products: Right now, a small number of businesses can use Shop Module. As Twitter learns which shopping experiences users prefer, a Merchant Advisory Board will be established to open up the platform to additional companies.

Read more https://blog.twitter.com/en_us/topics/product/2021/twitter-shopping–testing-shoppable-profiles-on-twitter

2.   Facebook helps your advertising with Campaign Ideas Generator.

Need ad campaign ideas and use cases customized for your vertical? Use Facebook’s Campaign Ideas Generator. One option is to share photos of an event in Instagram Stories to show your artistic work and increase bookings. Detailed targeting lets you reach the right audience. Or, choose the Organic Post Pack to show what makes your business stand out and provide your customers with important updates.

Use Campaign Ideas Generator to strengthen your brand’s visual identity, increase brand awareness and drive your conversion results.

Learn more https://www.facebook.com/business/m/campaign-ideas-generator

3. Set up scientific campaign experiments on Snapchat with Campaign Lab.

A new section within Snapchat’s Ads Manager lets marketers create and modify ad campaigns. The platform provides actions, insights and learning plans to clarify where to begin the tests, steps to develop hypotheses, how to find out what works and ways to take action.

Details here https://forbusiness.snapchat.com/blog/introducing-campaign-lab

4.   Instagram is increasing safety and privacy for users under 16.

The reasoning behind it: Facebook wants a safer, more private experience for young people. The company also is facing pressure from government officials and PR to provide more online security for minors.

When this will take place: In the coming weeks, marketers on Facebook, Messenger and Instagram can target users under 18 based on age, gender and location. The age limit may be higher in some countries.

Targeting based on interests or behavior, determined by what the users installed, browsed or typically were interested in, will not be allowed.

Discover more https://about.instagram.com/blog/announcements/giving-young-people-a-safer-more-private-experience

5.   Promote your holiday sales with Google Search’s new deals pages.

Create pages for your holiday sales events to be featured on Google Search’s deals carousel. Each page highlights one event and includes a relevant image to help shoppers understand your offering. Be sure to register your promotions in Google Merchant Center so they reach more users on the search engine.

Find out more https://developers.google.com/search/blog/2021/07/deals-best-practices

Need a hand?

Feeling like you’re in over your head when it comes to Digital Advertising? At Operam, we’re well-versed in optimizing all types of digital advertising campaigns—and we’re here to help you achieve the best possible results from every campaign. Contact Operam to get started with today.