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5 Key Marketing Updates You Need to Know This Week – October 13th

Since marketing methods are always being updated, you need to be too.  Stay in the know with these advertising news stories from the past weeks, updated October 13th, 2021. 1. New Twitter Ad Placement Like most people, you may feel that Twitter overloads your feed with ads.Unfortunately, it could get worse: the platform is testing … Continued


6 Key Marketing Updates You Need to Know This Week – September 30th

Since marketing methods are always being updated, you need to be too.  Stay in the know with these advertising news stories from the past weeks, updated September 29th, 2021. 1. Google – Last click is out, data-driven attribution is in. Want a more accurate understanding of how each marketing touchpoint contributed to a conversion? Data-driven … Continued


5 Key Marketing Updates You Need to Know This Week – September 23rd

Since marketing methods are always being updated, you need to be too.  Stay in the know with these advertising news stories from the past weeks, updated September 23rd, 2021. 1. Roku is officially building an app for the Shopify App Store. Shopify merchants will soon be able to build, buy and measure TV streaming ad … Continued


The Biggest Mistakes we see on Paid Media Platforms.

Having audited thousands of accounts, and efficiently ran millions of dollars across multiple campaigns for various clients, we catch up with some of our platform experts to get their opinions. What are the biggest mistakes you see on various paid marketing channels?   1.  Facebook / Instagram Not seeing hard enough exclusions between audience type, … Continued


The Importance of Multi-Touch Attribution to Your Business

To manage your marketing spend effectively, you need to know which campaigns and channels are driving the best results. Yet the top performers aren’t necessarily the touchpoints that lead directly to the most conversions. After all, few customers convert after a single interaction with your brand. The typical buyer’s journey involves multiple touchpoints across several … Continued