fbpx

Facebook Incremental ROAs for BistroMD

THE GOAL

Designed by nutritionists, BistroMD is a weekly delivery subscription meal service that contains high-quality ingredients for healthy lifestyles.

BistroMD wanted to understand the incremental lift of prospecting on Facebook and Instagram so they could shift spend across media platforms to drive the most value.

THE PROCESS

Operam set up a 4-week conversion lift test on prospecting audiences. These groups are considered the coldest of users. Although we were driving a 5x acquisition ROAS on Facebook and Instagram, we knew that platform metrics were not always indicative of incremental sales.

THE RESULTS
  • Our prospecting campaign drove an incremental ROAS of 1. For every dollar spent on prospecting audiences, BistroMD made a dollar back the same week.
  • For every week a customer subscription did not churn, the LTV increased and CAC decreased.
  • Every week that passed showed exponential revenue growth.
  • It was likely BistroMD gained even better value from its prospecting spend from users who fell outside the 7-day click/1-day view attribution window.
See Prev Case Study See Next Case Study

We’re excited to help you achieve your marketing goals!

Discover how a team of marketing experts can immediately improve your campaign performance.
  • Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
  • Define additional customer targets to effectively scale and grow your business
  • Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent

Ready to speak with a marketing expert? Give us a ring:

+1 888-790-1290