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In-Housing Programmatic Marketing for FabFitFun

Assisting FabFitFun with In-Housing their own media and marketing team.

THE GOAL

FabFitFun wanted to gain visibility into all programmatic operations by hiring an in-house team. They wished to ensure proper setup of processes, personnel, and systems, while establishing a framework for programmatic training. programs.

  • Lift awareness with key audiences
  • Create a viral event that generates engagement and interactions with the movie
THE PROCESS

Operam reviewed paid programmatic campaigns, billing, processes, and partners to assess risk and identify opportunities. The media and strategy teams established a programmatic framework and full suite of training programs for programmatic media. They also conducted platform evaluations with the client to construct the most optimal programmatic technology stack to meet their needs. Then Operam facilitated the contract negotiations, onboarding, and implementation of approved vendors. Post-transition, Operam operated an Agency Help Desk to provide FabFitFun continued support to handle ongoing needs post migration.

THE RESULTS

At the end of the in-housing, FabFitFun was left with complete ownership of data, programmatic practice, and technology contracts. They had a team of fully independent buying team of 4+ with integrations into other media teams, as well as 100% transparency into Programmatic technology and fees. This decreased cost by 25%+ through contract reviews, direct integrations, and optimized programmatic stack.

100%

TRANSPARENCY

25%

COST REDUCTION

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  • Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
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