Increasing Online Sales for Lit Method
Lit Method is a rower equipment exercise startup brand.
Lit Method wanted to increase online sales for its high-end exercise product. Competitors in a crowded marketplace were offering similar products at half the cost. Home equipment sales were declining as gyms were opening back up after pandemic-related closures.
- With most of the previous buys targeted fitness-related audiences, Operam experimented with opportunity audiences such as physical therapy.
- By reviewing the sales data, Operam noticed the average user converts after 4+ visits to the landing page. By building campaigns to generate frequency for both ads and landing page visits.
Operam also experimented with age groups and noticed the customer was approximately 30+, not 21+ as previously believed. This showed that the older audiences had more disposable income and were more likely to purchase the product.
- By testing new audiences, opening up age groups and analyzing sales data Operam was able to increase online sales.
In 60 days, Lit Method earned over $324k in revenue. Operam has maintained an average ROAS close to 3.0.
We’re excited to help you achieve your marketing goals!Discover how a team of marketing experts can immediately improve your campaign performance.
- Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
- Define additional customer targets to effectively scale and grow your business
- Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives
“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent
Ready to speak with a marketing expert? Give us a ring: