In support of Expedia’s partnership with Barceló Hotel Group, we were asked to develop a modern creative approach that would inspire people of all ages to travel to Barceló resort locations across the Dominican Republic and Mexico.
We wanted the digital campaign to show that everyone can enjoy a vacation with Barceló resorts, no matter what stage of life they’re in. So we traveled to Barceló locations in the Dominican Republic and Mexico to capture content that highlighted the many activities Barceló has to offer. We utilized local talent, live action content capture including drone capture, and completed all post-production editing, motion graphics, animation, and design in-house.
Ultimately, we delivered six unique videos in multiple social sizes that encouraged vacationers to transcend the ordinary and take off to Barceló.