Elevating your FiveTran pipelines

Enhance your data connectors with clear insights

Do more with the data you already have

Cross-channel insights, none of the stress

Manage and synthesize your data stream, without getting lost in it

Transform your data with code-free business logic and benchmarks

Access and visualize your cross-channel models wherever, whenever

Why Panoramic + Fivetran?

SQL-free transformations

Help your data take shape, not time

Your data, on your terms

Define business logic with KPIs and conventions

Context is king

Enhance your connectors with your custom metrics, benchmarks and goals

Tyler DiNapoli, President of Marketing Bleecker Street

“Certain social platforms hadn’t performed for us on the last few titles or provided us with false positives. Unfortunately, we didn’t know they weren’t performing or that the perceived audience was solely interested in the content portion, until it was too late. With Panoramic, we see shifts right away.”

Regan Przybyl, SVP, Digital Media UAR

“Implementing Panoramic led to an almost immediate leveling up of our day-to-day business, because we had the tools to speak the same language, work on the same platform and see the same data in real time.”

Data Modeling

Code-free cleaning and shaping of your raw, fragmented data

Data Mapping

Easily join sources and map terms to create one universal data language

Data Definition

Define custom terms in one place while integrating with your existing B.I. tools

Dynamic Benchmarking

Out-of-the-box historical comparisons, or create benchmarks for instant context

Goal Setting

Set it and forget it alerts let you automatically monitor key performance metrics

Automated Insight

Dig deeper into the "why" with quick takeaways on your campaign performance

Frequently Asked Questions

What are ETL and ELT tools used for and why do I need one?

ETL / ELT stands for Extract, Transform, and Load (or Extract, Load, and Transform depending on whether you have a database or cloud data warehouse). ELT / ETL tools are important in building and managing data pipelines. More specifically, tools like FiveTran, Stitch, or Rivery extract data (from third parties like Facebook or AppNexus), organize the data, and load it into a database or cloud data warehouse.

What’s the difference between a database and a cloud data warehouse?

A database allows your company to store relational marketing data, such as the total number of customer purchases, the average purchase price, the customer’s name, and the customer’s shipping address. A cloud data warehouse is similar to a database in basic storage capability but is different in that a warehouse provides unlimited scale to store, query and manage your data. Cloud data warehouses provide you more hands-off monitoring and analysis of your data, whereas a database requires more upfront work and ongoing maintenance.

How often does my data refresh in Panoramic?

Panoramic maintains a live connection to the data sources that are connected, so the data that appears in Panoramic is as fresh as the data that is in your underlying data warehouse. Some third party marketing data is not delivered (via API) to your data warehouse in real-time, but it is almost always up-to-date through the previous day.

Why do I need a data transformation solution?

Getting the answers you need from your marketing data is a complex task, requiring a lot of time and resources to make sense of it. Data warehouses will store your data and keep it secure, while ETL/ELT tools load all of your data from third parties. Neither tool helps you figure out what your data means or how to easily use it. Typically the data transformation stage is managed by a team of engineers or analysts who can write and maintain custom code, whereas Panoramic dynamically transforms your data without needing to write a line of code.

Do I need to be a marketer to use Panoramic?

Panoramic was built with the marketer and analyst in mind, however our data transformation solution works for anyone who needs to map and model a large volume of reporting data, without writing a line of code. Please contact our Sales team at sales@panoramichq.com or request a demo to learn more.

Do I also need a visualization tool to use Panoramic?

No, you don’t need to. Panoramic has lightweight visualizations like tables, line charts, bar graphs, pie charts, and more that easily visualize your newly structured data to embed within reports or simply to gain insights. For more advanced visualizations or animations, however, we suggest using a visualization tool like Tableau or Google Data Studio.

Free Marketing Consultation