Shifting your Redshift experience

Enhance your warehouse with business context

Say hello to quick, cross-channel mappings

Say goodbye to writing tedious code

Give shape to disparate data tables

Map your data while incorporating business context

Report on your data, quickly, wherever you need it

Why Panoramic + Redshift?

From many to one

Move past static, rigid data scripts and onto dynamic, transformative models

Decision-ready data models

Create custom metrics and dimensions code-free

To each their B.I. tool

Push data directly into your current visualization solution

Tyler DiNapoli, President of Marketing Bleecker Street

“Certain social platforms hadn’t performed for us on the last few titles or provided us with false positives. Unfortunately, we didn’t know they weren’t performing or that the perceived audience was solely interested in the content portion, until it was too late. With Panoramic, we see shifts right away.”

Regan Przybyl, SVP, Digital Media UAR

“Implementing Panoramic led to an almost immediate leveling up of our day-to-day business, because we had the tools to speak the same language, work on the same platform and see the same data in real time.”

Data Modeling

Code-free cleaning and shaping of your raw, fragmented data

Data Mapping

Easily join sources and map terms to create one universal data language

Data Definition

Define custom terms in one place while integrating with your existing B.I. tools

Dynamic Benchmarking

Out-of-the-box historical comparisons, or create benchmarks for instant context

Goal Setting

Set it and forget it alerts let you automatically monitor key performance metrics

Automated Insight

Dig deeper into the "why" with quick takeaways on your campaign performance

Frequently Asked Questions

What data warehouses do you partner with?

We currently partner with Big Query, Redshift, and Snowflake. We are also able to connect to pgSQL, MySQL, Amazon s3 and many other common data storage systems. If you use another storage or warehouse, we may be supporting that partner soon so please contact us at sales@panoramichq.com to learn more.

Should my company have its own data warehouse?

We recommend using a cloud data warehouse as it centralizes your first and third party data, including company-specific metrics, allowing your company to create a strong foundation for data-driven decision making while also enabling your teams to build more efficient workflows.

What’s the difference between a database and a cloud data warehouse?

A database allows your company to store relational data, like the total number of customer purchases, the average purchase price, the customer’s name, and the customer’s shipping address. Cloud data warehouses are similar to a database in their basic storage capability but are different in that they provide unlimited scale to store, query, and manage your data. Cloud data warehouses provide you more hands-off monitoring and analysis of your data, whereas a database requires more upfront work and ongoing maintenance.

Is my data secure in the cloud?

Yes, modern cloud data warehouses are often more secure than storing data in an internally managed, self-hosted database. These warehouses all have strict compliance audits and perform regular security checks for vulnerabilities. We have strong partnerships with many popular data warehouses, and are happy to provide recommendations.

Why do I need a data transformation solution?

Getting the answers you need from your marketing data is a complex task, requiring a lot of time and resources to make sense of it. Data warehouses will store your data and keep it secure, while ETL/ELT tools load all of your data from third parties. Neither tool helps you figure out what your data means or how to easily use it. Typically the data transformation stage is managed by a team of engineers or analysts who can write and maintain custom code, whereas Panoramic dynamically transforms your data without needing to write a line of code.

How does Panoramic work?

Panoramic integrates with your cloud data warehouse and data pipeline to dynamically map, model, clean, organize, and transform your data to surface key business metrics. Panoramic saves engineers, analysts, and marketers a ton of time that was typically spent writing custom SQL queries or running one-off reports.

Free Marketing Consultation