Give your Snowflake data a competitive edge

Easily integrate public data from the Data Exchange

Insights without compromise, without code

Data transformation meets marketing intelligence

Consolidate hundreds of raw tables into cross-channel views

Create custom business logic without writing a line of SQL

Surface your insights wherever you or your clients need them

Why Panoramic + Snowflake?

Unity from diversity

Stitch together multiple data sources into unified cross-channel views

A language of your own

Define custom metrics and dimensions without writing a line of code

Contextualize your reports

Push your models and benchmarks into your B.I. tool of choice

Tyler DiNapoli, President of Marketing Bleecker Street

“Certain social platforms hadn’t performed for us on the last few titles or provided us with false positives. Unfortunately, we didn’t know they weren’t performing or that the perceived audience was solely interested in the content portion, until it was too late. With Panoramic, we see shifts right away.”

Regan Przybyl, SVP, Digital Media UAR

“Implementing Panoramic led to an almost immediate leveling up of our day-to-day business, because we had the tools to speak the same language, work on the same platform and see the same data in real time.”

Data modeling

Code-free cleaning and shaping of your raw, fragmented data

Data mapping

Easily join sources and map terms to create one universal data language

Data Definition

Define custom terms in one place while integrating with your existing B.I. tools

Dynamic Benchmarking

Out-of-the-box historical comparisons, or create benchmarks for instant context

Goal Setting

Set it and forget it alerts let you automatically monitor key performance metrics

Automated Insight

Dig deeper into the "why" with quick takeaways on your campaign performance

Frequently Asked Questions

What data warehouses do you partner with?

We currently partner with Big Query, Redshift, and Snowflake. We are also able to connect to pgSQL, MySQL, Amazon s3 and many other common data storage systems. If you use another storage or warehouse, we may be supporting that partner soon so please contact us at sales@panoramichq.com to learn more.

Should my company have its own data warehouse?

We recommend using a cloud data warehouse as it centralizes your first and third party data, including company-specific metrics, allowing your company to create a strong foundation for data-driven decision making while also enabling your teams to build more efficient workflows.

What’s the difference between a database and a cloud data warehouse?

A database allows your company to store relational data, like the total number of customer purchases, the average purchase price, the customer’s name, and the customer’s shipping address. Cloud data warehouses are similar to a database in their basic storage capability but are different in that they provide unlimited scale to store, query, and manage your data. Cloud data warehouses provide you more hands-off monitoring and analysis of your data, whereas a database requires more upfront work and ongoing maintenance.

Is my data secure in the cloud?

Yes, modern cloud data warehouses are often more secure than storing data in an internally managed, self-hosted database. These warehouses all have strict compliance audits and perform regular security checks for vulnerabilities. We have strong partnerships with many popular data warehouses, and are happy to provide recommendations.

Why do I need a data transformation solution?

Getting the answers you need from your marketing data is a complex task, requiring a lot of time and resources to make sense of it. Data warehouses will store your data and keep it secure, while ETL/ELT tools load all of your data from third parties. Neither tool helps you figure out what your data means or how to easily use it. Typically the data transformation stage is managed by a team of engineers or analysts who can write and maintain custom code, whereas Panoramic dynamically transforms your data without needing to write a line of code.

How does Panoramic work?

Panoramic integrates with your cloud data warehouse and data pipeline to dynamically map, model, clean, organize, and transform your data to surface key business metrics. Panoramic saves engineers, analysts, and marketers a ton of time that was typically spent writing custom SQL queries or running one-off reports.

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