Podcast Advertising and Tracksmith
Savvy Podcast ad buys capture new market share for Operam client. Operam worked with the premium performance running apparel brand to increase awareness and ultimately sales with Podcast advertising.
Tracksmith is an independent running brand that honors the Amateur Spirit upon which the sport was founded. The company champions the Running Class – the non-professional yet competitive runners dedicated to the pursuit of personal excellence. Without the size or scale most brands enjoy, the company relies on ingenuity in product and marketing, calling on Operam to increase conversions and boost return on podcast ad spend.
Tracksmith is an independent running brand that relies on ingenuity in product and marketing, calling on Operam to increase conversions and boost return on podcast ad spend.
The "premium running brand" deserves the highest-quality agency, and the Operam team was more than happy to rise to the challenge. During the last three years, Operam has been an integral part in scaling Tracksmith's customer acquisition into offline channels.
Prior to working with Operam, Tracksmith had never tested offline media. Since the start of our campaign, we've one-upped out or deterred any would-be competitors by out-negotiating them to secure top placements in the podcast space. We've also leveraged our relationships with influencers, aligning the brand with the most trusted names and successfully gaining a larger share of voice for Tracksmith.
Effective Podcast Advertising requires a smart, effective mix. The Tracksmith campaign included a hybrid buy of 60-second spots, influencer mentions, and short-form bumpers that placed at the show's intros and outros. Operam's expertise leveraged proprietary planning tools, relationships, and shrewd buys to structure a 'power voice' podcast campaign that optimized the delivery of our creative. Tracksmith was able to boost their frequency and hit their CPA goals right out of the gate. We even dovetailed a unique campaign with the New York Times for even greater brand awareness and return on investment. Today, thousands of new consumers later, Tracksmith credits podcasts as a key acquisition driver in their David vs. Goliath marketing efforts.
The campaign was a resounding success. Through campaign specific shortcodes, we able to track revenue to the campaign directly. We saw an increase just on the podcast campaign alone!
INCREASE IN REVENUE
INCREASE IN SPEND
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