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Growth

The bottom line is the bottom line

We don’t chase vanity metrics. We believe that driving additive, foundational success is the best way to partner with our clients. Success is incremental.

Fueling Growth

Growth through Bottom Line Results

Building a sustainable growth engine 
Cost-efficient customer acquisition
Strategies to unlock value to drive LTV

Building a Growth Engine

Paid Social Mix

We start by analyzing your data to map out your customer journey using the data to identify the peaks and valleys of performance. We identify what data exists, how that data is structured, and just as importantly, what required data does not yet exist.

Planning

We benchmark your performance to identify and prioritize the future efforts that will maximize the impact to your bottom line, not vanity metrics that make your agency look best. We plan for two outcomes: efficiency and scale. Spending money unprofitably is not conducive long-term success, so we focus on your unit economics first, then for methods to scale once you’ve achieved unit KPI profitability.

Test & Analyze

Optimum performance comes from spending on the backs of tried-and-tested winners, so in this phase we test multiple variants to find profitable pathways to success, and understand what is driving that efficiency - from creative to media optimizations to onsite CRO to lifecycle marketing hooks. Testing never ends.

Scale

Champion test variants are promoted and used to drive scale. This is where spend efficiency is scaled up to drive high-volume, bottom-line results. Results need to be real - we don’t pad our stats with branded search or short-term fixes - long-term incrementality is king.

Julie Rieger, President, Chief Data Strategist and Head of Media at Twentieth Century Fox

"Operam has proven invaluable at demonstrating lift in digital marketing campaigns through integration of previously untapped data sources, highlighting the signal from the noise, and building upon their experience to jointly determine the best strategy and tactics at a dizzying pace."  

Bob Berney, Head of Marketing and Distribution at Amazon Studios

“Working with Operam has allowed us the ability to place our content in front of extremely targeted audiences, often enabling us to broaden our reach through further conversation and organic engagement. They dive into the data and provide useful recommendations and analysis that provide insight as we shape our strategy.”  

Growth Strategy

We don’t chase vanity metrics. We believe that driving additive, foundational success is the best way to partner with our clients.

A/B Testing Regimen

Optimum performance comes from spending on the backs of tried-and-tested winners.

Creative & Audience Strategy

We find profitable pathways to success, and understand what is driving that efficiency - from creative to media.
Operam Growth

It’s about humans, not audiences

Operam is adept at a wide swath of media platforms, but we understand that those platforms are simply different methods of reaching real humans, real customers. Platform expertise makes us better at reaching real people and leveraging the particular strengths of the platform but the common thread is developing real relationships with human beings, not audiences or personas.

Chaos is a ladder

Change is inevitable, and it creates pockets of opportunity. Change always happens, and so does opportunity. Embrace change, for it provides the chance to take advantage of it. If you are constantly testing, iterating and optimizing you will, by definition, stay on top of platform evolution, competitive dynamics and changing consumer behavior.

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