It’s about humans, not audiences
Operam is adept at a wide swath of media platforms, but we understand that those platforms are simply different methods of reaching real humans, real customers. Platform expertise makes us better at reaching real people and leveraging the particular strengths of the platform but the common thread is developing real relationships with human beings, not audiences or personas.
Chaos is a ladder
Change is inevitable, and it creates pockets of opportunity. Change always happens, and so does opportunity. Embrace change, for it provides the chance to take advantage of it. If you are constantly testing, iterating and optimizing you will, by definition, stay on top of platform evolution, competitive dynamics and changing consumer behavior.