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Instagram Advertising

Boost Your Brand’s Image + Grow Your Business

How it works

Instagram Advertising places paid media throughout Instagram—integrating advertiser content into feeds, Stories, and the Explore tab. With Instagram Ads, you can use valuable campaign objectives, strategic audience targeting, and creative ad types to grow your business on one of the world’s largest social media networks.

What we do

Operam handles both the right- and left-brain aspects of Instagram Advertising. Our team of creatives, engineers, and data scientists develops media plans designed to drive discovery, increase reach, and produce measurable results. Our audience-centric planning incorporates consumer behavior and first-party segments to achieve maximum return on ad spend (ROAS).

Why you'll love it

Instagram Ads use compelling visual content to convert mobile customers. Instagram can be a valuable part of every stage of your paid media strategy:

  • Awareness: Improve brand + product discovery by showcasing your brand’s visual identity.
  • Consideration: Start conversations and generate leads with eye-catching photos + videos.
  • Conversion: Increase sales and drive frictionless purchases with Instagram Shopping.
 

2k+

CAMPAIGNS RUN

Across all types of campaigns, verticals, and business goals.
 

$125M

ANNUAL SPEND

Operam is familiar with budgets of all sizes, and can recommend the best Instagram campaign for your business to reach your marketing goals.
 

19%

EFFICIENCY INCREASE

Average improvement for clients on their Cost-Per-Thousand-Impressions (CPM) Efficiencies is 19% over their previous agency.
GOAL

After a substantial sales increase due to pandemic-related shopping trends and A-list celebrity endorsements from Demi Moore, Drew Barrymore, and Kim + Kourtney Kardashian, Hanacure began to experience diminishing Return on Ad Spend (ROAS) and customer acquisition rates.

By refocusing paid social spending, optimizing Facebook + Instagram audiences, and extensive creative testing, Operam achieved three key goals:

Improving overall customer acquisition, specifically Prospecting ROAS

Identifying ad types that best resonated with Hanacure’s target audience

Scaling prospecting spend 3x

PROCESS

Operam audited Hanacure’s Facebook Pixel setup, resolved issues, and implemented Facebook’s Conversion API (via Shopify integration) to enhance attribution and efficiency. To pinpoint the most effective ads, we tested more than 80 creatives and ad types, ultimately focusing on top performers and eliminating those with the lowest ROAS.

Operam then diverted Facebook + Instagram advertising spend away from retargeting and retention audiences while significantly scaling spend on Prospecting audiences. This approach allowed Operam to use the incremental value in acquiring net new customers.

To improve ad performance and optimize delivery, we also consolidated campaigns and audiences, implementing seamless targeting exclusions across Prospecting, retargeting, and retention audiences.

RESULTS

Within a six-week period, we’d achieved the goals Hanacure had set for the quarter. Reaching a Prospecting ROAS of 2. We also scaled Prospecting spend by 100% and identified highly engaging and relevant ad types that drove efficiency conversions and customer acquisition.

  • +16%

    Prospecting ROAS

  • 100%

    Scaled Prospecting spend

  • 2x

    Hit target of Prospecting ROAS on Facebook and Instagram

Dawson Shamblin, VP E-Commerce & Digital Marketing at Rodan + Fields

"Operam helped increase our return on ad spend by 300% during the time we worked together. Their team's willingness to be strategic, flexible, and helpful helped us grow our new business unit. We were impressed with the quality of the engagement."

Sean Bacastow, Director of Marketing at Represent

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!”

Instagram FAQ

Instagram Advertising Agency

What is Instagram Advertising?

Instagram Advertising gives you access to 1 billion users who spend an average of 30 minutes in the app each day. Instagram uses the Facebook Ads interface, which has sophisticated targeting tools to help you reach audiences based on demographics, behaviors, interests, customer similarities, and first-party data segments.

A typical Instagram Ads strategy includes one or more of these ad types:

  • Explore: Drive discovery by placing ads in Instagram’s Explore tab.
  • Image + Video: Get your message across with clean, simple in-feed posts.
  • Reels + IGTV: Use Instagram’s native video tools to tell your brand story.
  • Stories: Make genuine connections with prospects via sponsored Instagram Stories.
  • Shopping: Promote your products and increase online sales with Shopping ads.

Who should run Instagram Ads?

If your audience is under 35 years old, Instagram Advertising should be an integral part of your paid media plan. After all, over 60% of the network’s users are 34 or younger, while 80% are 44 or younger.

Whether you want to reach prospects at the top, middle, or bottom of the funnel, Instagram Ads can help. Since Instagram Advertising is integrated with Facebook, Messenger, and WhatsApp, you can run and attribute cross-channel media plans seamlessly.

How can an agency help?

Starting an Instagram Ads campaign is as simple as tapping the Promote button under an organic post. But that’s far from the most effective way to boost your brand.

Operam plans strategic, high-performing campaigns that leverage Instagram’s most advanced tools and our own internal expertise. We combine our creative, engineering, and data science powers to take a holistic approach to Instagram Advertising.

Why Operam?

How has Operam become a leading Instagram Advertising agency? Our differentiators include:

    • Data-Driven Approach: Data provides the foundation of every media plan we develop—and it guides our optimizations throughout every campaign. We use brand and industry benchmarks to strategize and enhance every campaign.
    • Creative Testing: Our expertise goes far beyond analytics. We’re also creatives who test and iterate extensively to improve campaign results. We provide a testing roadmap so you understand exactly how we refine your brand’s messaging, creatives, and targeting.
  • Personalized Media Plans: We don’t offer one-size-fits-all media plans. Instead, we design media plans that meet your needs. We can provide either a media model or a budget model so you can get where you need to go with what you have.
  • Platform Expertise: Operam has proven experience planning and executing Instagram Advertising campaigns across industries. As a Facebook Business Partner, we also have expertise implementing and measuring cross-channel campaigns.

Complete the form below to get started with Instagram Advertising. From campaign planning and creative testing to optimization and attribution, our team is here to help.

 

Resources

Check us out in the news, read our blog, or learn more!

  • The Importance of Multi-Touch Attribution to Your Business
  • The Marketing Funnel: Understanding the Basics for Performance Marketing
  • Growth Mode: Lead Generation

We’re excited to help you achieve your marketing goals!

Discover how a team of marketing experts can immediately improve your campaign performance.
  • Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
  • Define additional customer targets to effectively scale and grow your business
  • Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent

Ready to speak with a marketing expert? Give us a ring:

+1 888-790-1290