What is Lifecycle Marketing?
Lifecycle Marketing automatically aligns your brand’s messaging with relevant stages of the customer journey. Using Lifecycle Marketing, you can improve the efficacy of each touchpoint, build better relationships, and improve your approach over time.
A typical Lifecycle Marketing strategy focuses on two primary channels:
- Email Marketing: Design responsive templates, clarify messaging, and automate timing to deliver the right message to customers’ inboxes.
- SMS Marketing: Craft highly targeted messages and automatically send to customers’ mobile devices for immediate responses and results.
Who should use Lifecycle Marketing?
Businesses seeking to retain customers longer and turn one-time purchases into repeat shoppers can benefit from Lifecycle Marketing. You should also use this method if you want to leverage first-party data to reconnect with customers outside of typical Social and Search channels.
Together, email and SMS can drive impressive results:
- Using segmentation in email campaigns can increase revenue by 760%, which can drive exponential growth for your business.
- 90% of SMS messages are read within 3 minutes of receipt—an incredible open rate with a nearly instantaneous outcome.
- 91% of customers who opt in to receive SMS from brands consider them welcome, meaning they leave a positive impression.
How can an agency help?
Succeeding with Lifecycle Marketing requires a comprehensive understanding of consumer behavior and intent as well as access to automation and segmentation tools. Mastering Lifecycle Marketing on a smaller scale isn’t easy, but an agency can help.
Operam will work with you to leverage our in-house expertise and technology partners to ensure that you reach the right customers at the right time with the right message. We’ll also confirm that every aspect of your Lifecycle Marketing strategy uses current best practices and optimized workflows for efficient results.
Operam takes a holistic approach to Lifecycle Marketing, managing every stage from auditing and planning to implementation and measurement. We provide detailed testing roadmaps so you know what to expect every step of the way. Here’s why you’ll appreciate working with us:
- Strategy + Execution: We develop successful SMS and email marketing strategies, and we use our expertise to manage campaign execution.
- Optimized Workflows: We design high-performing automated workflows by determining effective triggers and identifying optimal frequencies.
- Content Support: We use market research and vertical knowledge to recommend topics and draft content for SMS and email campaigns as needed.
- Tech Assistance: We assist with customer relationship management (CRM) tool transitions and recommend or set up new providers as needed.
Whether you have goals to reach or a budget to keep, Operam can develop a Lifecycle Marketing plan and testing roadmap that meet your needs. Complete the contact form below to get started with Lifecycle Marketing today.