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LinkedIn Advertising

Generate B2B Leads + Connect With Decision-Makers    
How it works

LinkedIn Advertising places sponsored content, pay-per-click (PPC) ads, and native media throughout the professional networking platform and its partner sites. With LinkedIn Ads, you can leverage the most trusted social network in the U.S. to build relationships with candidates and decision-makers.

What we do

Operam develops targeted media plans for brands across industries. Our LinkedIn Advertising campaigns are tailored to your goals and generate real results. How do you know? We use measurement studies and data-driven insights to demonstrate outcomes and provide the analyses you need to grow your business.

Why you’ll love it

LinkedIn Advertising is a versatile platform that supports full-funnel objectives. Advertisers can reach valuable audiences throughout the customer journey:

  • Awareness: Achieve maximum reach and introduce your business using a mix of demographic data and company targeting.
  • Consideration: Target users in the research phase using remarketing audiences who have taken specific actions with your brand.
  • Conversions: Get leads, applications, and deals by uploading your first-party segments and finding the right people at scale.
 

2k+

CAMPAIGNS RUN

Across all types of campaigns, verticals, and business goals.
 

$125M

ANNUAL SPEND

Operam is familiar with budgets of all sizes, and can recommend the best LinkedIn campaign for your business to reach your marketing goals.
 

19%

EFFICIENCY INCREASE

Average improvement for clients on their Cost-Per-Thousand-Impressions (CPM) Efficiencies is 19% over their previous agency.
GOAL

A new brand. A new product. A new market. So how do you launch and grow a product that needs to overcome initial concerns of state/DMV legality, durability, and is currently limited to two states. All on a budget that keeps cash flowing and investors happy?

PROCESS

Starting with Facebook as a testing ground, Operam spent small across multiple audiences, leaning into performance. Optimizing each stage of the conversion funnel to make sure every part of the user journey was operating efficiently and delivering the lowest possible CPA.

Once results were achieved within the platform, Operam expanded efforts to Search, Programmatic, and YouTube. Helping drive legitimacy, awareness and capture interest/purchase intent.

Creative + Audience Testing

Starting with a ‘learn to earn’ method (until there’s enough sales to learn from the earn), Operam tested a range of ad creative, finding key messages that resonated with different audiences. Once the best media placements, audiences, and creative were identified, iterations of these top performers were developed. In other words, created more of what worked to make sure that as we scaled, we’d use the most cost-effective assets. Over 50 different ads have been tested and iterated upon to find the best ‘thumb stopper’, click driving creative. In addition, using highly relevant creative helped drive high comment engagement, giving further insight into addressable friction points on the path to purchase.

Landing Pages

Landing pages reinforced and expanded upon initial messaging, leading consumers through an education flow, increasing conversion rates by up.

Quiz flows LPs also helped engage and educate consumers with interactive stages. Taking them further down the funnel, resulting in a 20% increase in CTR and similar purchase conversion rates to other pages. Helping improve purchase consideration in retargeting efforts.

RESULTS
  • 133%

    Average month on month sales growth.

  • -76%

    in CPA over 3 the last months

  • 3.3%

    average ad CTR over the past 3 months

Dawson Shamblin, VP E-Commerce & Digital Marketing at Rodan + Fields

"Operam helped increase our return on ad spend by 300% during the time we worked together. Their team's willingness to be strategic, flexible, and helpful helped us grow our new business unit. We were impressed with the quality of the engagement."

Sean Bacastow, Director of Marketing at Represent

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!”

LinkedIn Advertising FAQ

What is LinkedIn Advertising?

LinkedIn Advertising gives marketers access to job candidates and executives throughout the C-suite. Four out of five users are decision-makers for their company, LinkedIn’s user base has twice the buying power of the typical online audience.

Advertisers can get in front of target audiences with a variety of ad formats:

  • Sponsored Content: Promote personal posts and company updates to increase awareness, maximize reach, or establish thought leadership.
  • Sponsored Messaging: Deliver ads directly to LinkedIn inboxes and incorporate assets like lead forms to fill your pipeline and build relationships.
  • Text Ads: Get qualified leads and extra exposure for your business with simple yet effective PPC ads that incorporate conversion tracking.
  • Dynamic Ads: Boost conversion rates by personalizing campaigns and customizing ad elements for each user based on LinkedIn profile data.

Who should run LinkedIn Ads?

Companies offering B2B services or seeking to connect with executives and talent can benefit from LinkedIn Ads. With more than 750 million users, LinkedIn is the largest social network for professionals.

LinkedIn’s flexible cost structure is easy to incorporate into most media plans. Advertisers pay based on billable events tied to advertising objectives, which often means you’re charged by impressions for higher-funnel objectives and by clicks and views for many lower-funnel goals.

How can an agency help?

Businesses can turn LinkedIn into a powerful lead generation machine—but only with an effective strategy and sufficient bandwidth. Operam has the expertise and data to optimize campaigns, drive results, and scale as necessary.

Operam will work with you to create high-performing LinkedIn campaigns for your business goals. With a combination of native LinkedIn Advertising tools and technology partners, our team of creatives and data scientists can help you fill your sales pipeline.

Why Operam?

Operam takes a client-centric approach to LinkedIn Advertising, using data to plan, execute, measure, and optimize customized strategies. Here’s what separates us from other agencies:

  • LinkedIn Experts: We have proven experience leveraging this B2B platform. From building relationships to generating leads, we use our expertise to drive results.
  • Holistic Approach: We don’t focus solely on creatives or analytics. We do it all, from development and testing to analysis and optimization to measurement and reporting.
  • Audience Targeting: We use data science to identify the most valuable audiences and find untapped audiences so you can connect with your ideal customer at the right time.
  • Media Measurement: We gauge lift, ad recall, and other metrics that matter to your team while maximizing return on ad spend (ROAS) and scaling campaigns.

Successful LinkedIn Ads require a creative approach, audience insights, and measurement expertise—and Operam provides all three to launch effective campaigns. Complete the form below to get started with LinkedIn Advertising today.

Resources

Check us out in the news, read our blog, or learn more!

  • The Importance of Multi-Touch Attribution to Your Business
  • The Marketing Funnel: Understanding the Basics for Performance Marketing
  • Growth Mode: Lead Generation

We’re excited to help you achieve your marketing goals!

Discover how a team of marketing experts can immediately improve your campaign performance.
  • Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
  • Define additional customer targets to effectively scale and grow your business
  • Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent

Ready to speak with a marketing expert? Give us a ring:

+1 888-790-1290