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Performance Ad Creative

Stop the Scroll by Optimizing + Scaling Assets

 
How it works

Performance Ad Creative combines asset development, testing, and iteration to optimize results in a direct response environment. With this approach to creative asset development, you can improve campaign outcomes, scale content across channels, and apply insights to future advertising efforts.

What we do

Operam takes a data-driven approach to Performance Ad Creative, continuously testing and optimizing to achieve the best match between audience, creative, and channel. We audit existing content, supplement with additional assets, test creative performance, and measure results against your key performance indicators (KPIs). Our paid media doesn’t feel like an advertisement, as it’s designed to connect with your target audience naturally.

Why you’ll love it

Performance Ad Creative blends creative and data science—two areas where Operam has substantial expertise. This method produces measurable results and aligns with business objectives throughout the sales funnel:

  • Awareness: Design eye-catching creatives to drive discovery and expand reach among top-of-the-funnel customers.
  • Consideration: Develop creatives to stop the scroll and encourage browsing among middle-of-the-funnel customers.

Conversion: Produce high-performing creatives that lead to traffic and purchases among bottom-of-the-funnel customers.

 

2k+

CAMPAIGNS RUN

Across all types of campaigns, verticals, and business goals.
 

$125M

ANNUAL SPEND

Operam is familiar with budgets of all sizes, and can recommend the best creative campaign for your business to reach your marketing goals.
 

19%

EFFICIENCY INCREASE

Average improvement for clients on their Cost-Per-Thousand-Impressions (CPM) Efficiencies is 19% over their previous agency.
GOAL

A new brand. A new product. A new market. So how do you launch and grow a product that needs to overcome initial concerns of state/DMV legality, durability, and is currently limited to two states. All on a budget that keeps cash flowing and investors happy?

PROCESS

Starting with Facebook as a testing ground, Operam spent small across multiple audiences, leaning into performance. Optimizing each stage of the conversion funnel to make sure every part of the user journey was operating efficiently and delivering the lowest possible CPA.

Once results were achieved within the platform, Operam expanded efforts to Search, Programmatic, and YouTube. Helping drive legitimacy, awareness and capture interest/purchase intent.

Creative + Audience Testing

Starting with a ‘learn to earn’ method (until there’s enough sales to learn from the earn), Operam tested a range of ad creative, finding key messages that resonated with different audiences. Once the best media placements, audiences, and creative were identified, iterations of these top performers were developed. In other words, created more of what worked to make sure that as we scaled, we’d use the most cost-effective assets. Over 50 different ads have been tested and iterated upon to find the best ‘thumb stopper’, click driving creative. In addition, using highly relevant creative helped drive high comment engagement, giving further insight into addressable friction points on the path to purchase.

Landing Pages

Landing pages reinforced and expanded upon initial messaging, leading consumers through an education flow, increasing conversion rates by up.

Quiz flows LPs also helped engage and educate consumers with interactive stages. Taking them further down the funnel, resulting in a 20% increase in CTR and similar purchase conversion rates to other pages. Helping improve purchase consideration in retargeting efforts.

RESULTS
  • 133%

    Average month on month sales growth.

  • -76%

    in CPA over 3 the last months

  • 3.3%

    average ad CTR over the past 3 months

Dawson Shamblin, VP E-Commerce & Digital Marketing at Rodan + Fields

"Operam helped increase our return on ad spend by 300% during the time we worked together. Their team's willingness to be strategic, flexible, and helpful helped us grow our new business unit. We were impressed with the quality of the engagement."

Sean Bacastow, Director of Marketing at Represent

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!”

Performance Ad Creative FAQ

What are Performance-Driven Ads?

Performance-Driven Ads are a critical component of a results-oriented Performance Marketing strategy. They’re designed to prompt immediate action—they get attention, stop customers from scrolling, and drive conversions. Creative assets often include a mix of branded content, user-generated content, and stock elements with text treatments.

Using Performance-Driven Ads effectively requires extensive testing, analysis, optimization, and iteration. Because this approach can translate across channels, Performance Ad Creative is ideal for helping brands scale and achieve impressive results from cross-channel campaigns.

Who should run Performance-Driven Ads?

Businesses aiming to improve conversions or reach ambitious revenue goals should run Performance-Driven Ads. Because these ads are engineered for direct response, they fit in seamlessly with a Performance Marketing strategy.

Brands that recently launched or those with limited creative assets can also benefit from Performance-Driven Ads. Because this approach iterates at scale, it doesn’t require many preexisting creative assets. With Performance Ad Creative, even small brands can position themselves against more established competitors.

How can an agency help?

The process of testing and optimizing creative assets can pose a serious challenge for in-house teams with limited resources. Working with Operam gives you access to a team that has extensive experience with Performance Ad Creative.

We’ll work with you to explore various ad types and messaging while iterating creative assets for your brand. Our experiments also provide insights that you can use to streamline and enhance future advertising campaigns.

Why Operam?

Operam’s team of creatives and data scientists can drive your Performance Ad Creative in the right direction. Here’s why you’ll appreciate working with us:

  • Cost-Efficient Creatives: We leverage your existing content, incorporate additional elements, and produce multiple versions so you get the creative iterations your campaign needs at a cost-effective price.
  • Data-Driven Experiments: We don’t have to build campaigns around guesswork. We use data science to develop iterations, analyze results, and produce Performance-Driven Ads that achieve the results you want.
  • Rapid Results: We test ads with top-performing audiences so we can score creative assets quickly. Then we focus on the best versions and eliminate the worst performers to reduce wasted ad spend.
  • Scalable Insights: We believe in maximizing Performance Ad Creative results. We can apply learnings from one brand channel to others so you can easily scale campaigns across Paid Social + Search.

Complete the form below to get started with Performance Ad Creative. Our experienced team is ready to help with every step of the process—from auditing your brand’s content and developing new assets to testing and iterating for optimal performance.

Resources

Check us out in the news, read our blog, or learn more!

  • The Importance of Multi-Touch Attribution to Your Business
  • The Marketing Funnel: Understanding the Basics for Performance Marketing
  • Growth Mode: Lead Generation

We’re excited to help you achieve your marketing goals!

Discover how a team of marketing experts can immediately improve your campaign performance.
  • Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
  • Define additional customer targets to effectively scale and grow your business
  • Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent

Ready to speak with a marketing expert? Give us a ring:

+1 888-790-1290