What is Snapchat Advertising?
Snapchat Ads are paid placements in the Snapchat app. These ads help you reach your target demographic, your existing customers, and people similar to your ideal client. Snap Ads:
- Give your business access to nearly 300 million daily Snapchat users, who spend an average of 30 minutes using the app each day.
- Leverage the Snap Pixel to track and optimize for conversions and other key events across your website.
- Offer bidding options like target cost per acquisition (CPA) and minimum return on ad spend (ROAS) so you can reach your goals and stay on budget.
A successful Snapchat media plan features one or more of these ad formats:
- Images + Videos: Balance cost-effective production with outcomes like increased app installs, user acquisition, and brand awareness.
- Stories: Weave a more intricate brand story by lining up as many as 20 single image or video ads.
- Collections: Advertise an entire product line and let Snapchatters tap, browse, and buy with virtually zero friction.
- Commercials: Connect with your target audience via non-skippable ads up to 6 seconds long or skippable commercials up to 180 seconds long.
- Filters: Launch unique experiences for Snapchatters near a physical store or around a time-based event.
- Lenses: Design interactive ads that encourage your target audience to play with, try on, and immerse themselves in your branded environment.
Who should use Snapchat Ads?
Brands with target audiences that overlap with typical Snapchat users should advertise on this channel. Nearly 80% of Snapchatters are between 15 and 35 years old, making this platform essential for brands targeting millennial and Gen Z customers.
How can an agency help?
Working with an agency like Operam gives you access to experienced creatives, data scientists, and engineers who excel at developing holistic Snapchat Advertising media plans. We also provide expert insights that are critical for demonstrating lift on Snapchat and cross-channel.
At Operam, every step of our process is heavily rooted in data-driven decisions. We offer:
- Media Planning: Developing campaigns across Snapchat and other digital platforms, from Programmatic to Paid Search
- Media Buying: Executing media plans to secure relevant advertising space across channels
- Auditing: Reviewing current campaigns to pinpoint benchmarks and locate areas for growth
- Optimization: Tracking campaign performance, identifying new opportunities, and implementing enhancements week over week
- Analytics + Reporting: Providing expert analysis and reporting so you can understand campaign results and maximize outcomes
We’re serious about paid Social. Our Snap approach centers on three main elements:
- Vertical Specific Experts: Specialists in relevant verticals oversee each media plan to ensure optimal support and outcomes.
- Industry Data Libraries: Industry-specific data and trends inform planning for every campaign to enhance results.
- Unique Playbooks + Methods: One size doesn’t fit all, so we develop custom executions and refine tactics for each partner.
Here’s what makes Operam stand out—and why you’ll benefit from partnering with us:
- Snap Certified Partner: Operam is a Snapchat Certified Partner, placing us in an exclusive tier. As a Snap Certified Partner, we can provide clients with early access to beta features and advanced insights into advertising trends and best practices.
- Industry Benchmarks: Our expansive data libraries give us a comprehensive understanding of industry benchmarks across ad products and objectives, allowing us to drive optimal performance for every campaign.
- More Signal + Less Noise: We understand your business goals, so we focus on demonstrating lift where it matters most to your team. Our analytics also provide added value by offering insight beyond the current campaign.
- Full-Service Execution: Our expertise doesn’t stop with Snapchat—and we know Snap Ads are one part of a full-funnel media plan. When you work with Operam, you can depend on us to plan, buy, and optimize media across platforms.
Our people are curious, transparent, committed - and eager to work with you! Getting advice from our experts is easy. You can get their latest thoughts on digital growth solutions by checking out our resources page. You can also get in touch through our contact page or give us a call at 855.551.3282.