What is TikTok Advertising?
TikTok Advertising uses an automated auction-based system to serve paid media to your target audience. To achieve maximum return on ad spend (ROAS), you can choose from a variety of bidding methods—ranging from cost per click (CPC) to optimized cost per thousand impressions (oCPM).
A successful TikTok media strategy incorporates these ad formats:
- TopView Ads: Use a full-screen format to drive engagement and clicks across up to 60 seconds of video content that displays after users open the TikTok app.
- In-Feed Ads: Integrate branded content into the personalized For You page and use multiple calls-to-action to maximize website traffic, app installs, or online sales.
- Branded Effects Ads: Design sharable stickers, filters, and other special effects to create interactive branded environments on TikTok.
- Branded Hashtag Challenges: Invite users to create content around your campaign theme and expand reach by partnering with TikTok creators in your vertical.
Who should use TikTok?
Do you want to generate buzz with Millennials and Gen Zers? TikTok Advertising is a smart choice. More than 60% of TikTokers are under 30 years old and spend nearly an hour using the app every day.
TikTok can support a full-funnel advertising strategy—but your media plan certainly doesn’t have to stop with this platform. With a holistic media plan, you can reach your target audience across channels and attribute results accurately.
How can an agency help?
Although TikTok has an automated system for bidding on advertising inventory, you need real-world expertise to create effective campaigns on the platform. Operam relies on data science and years of experience to create performance-driven TikTok Advertising strategies. Our approach includes these key steps:
- Media Planning: We align TikTok Advertising with Search and Social strategies.
- Media Buying: We execute media plans across channels.
- Optimization: We identify new opportunities and adjust campaigns week over week.
- Analytics + Reporting: We measure and attribute results and provide insightful reports.
All agencies aren’t created equal. Operam uses a four-pronged approach to deliver industry-leading digital marketing and growth solutions:
- Vertical Experts: Our team knows your vertical in and out so we can create and iterate paid media that’s ideal for your audience.
- Industry Benchmarks: We use industry-specific data to drive strategy and planning and interpret campaign results.
- Customized Playbooks: We design personalized media plans that meet your brand’s unique needs and goals.
- Meaningful Measurements: From platform analytics to brand lift studies, we provide accurate, reliable measurements that matter to your business.
Successful TikTok Ads require data science, marketing expertise, and a creative approach. Operam leverages all of the above to plan, execute, and optimize data-driven campaigns for high-performing brands like yours. Ready to launch your first campaign? Complete the form below to get started with TikTok Advertising today.