Your Guide to Advertising on TikTok
TikTok Advertising
Create Irresistible Buzz With Millennials + Gen Zers
How it works
TikTok Advertising lets brands tap into a mobile-first video-sharing platform that has experienced skyrocketing popularity since its 2016 launch. With TikTok Ads, you can reach a highly engaged, trend-focused user base that’s always looking for the next big thing—like your brand.
What we do
Operam has used TikTok Advertising from the beginning, applying data-driven decision sciences to develop high-impact units that fully leverage the platform’s immersive interface. Our TikTok strategies have helped clients drive sales and discovery across industries ranging from entertainment to nonprofit.
Why you’ll love it
TikTok Advertising has the platform and tools necessary to execute performance-driven campaigns—especially if your target audience centers on Millennials and Gen Zers. With TikTok Ads, you can use valuable data segments to achieve virtually any business goal:
- Awareness: Get maximum reach using a mix of demographic, device, interest, and behavior targeting.
- Consideration: Drive traffic to your website or app with retargeting and lookalike audiences.
- Conversion: Generate leads, sales, and app installs with first-party data and third-party segments.
2k+
CAMPAIGNS RUN
Across all types of campaigns, verticals, and business goals.$125M
ANNUAL SPEND
Operam is familiar with budgets of all sizes, and can recommend the best TikTok campaign for your business to reach your marketing goals.19%
EFFICIENCY INCREASE
Average improvement for clients on their Cost-Per-Thousand-Impressions (CPM) Efficiencies is 19% over their previous agency.
GOAL
Beset by the pandemic and its theater closures, Orion sought a path to success for its long-awaited franchise film, Bill & Ted Face the Music. Toward that end, they needed to promote their film to the widest audience possible to maximize PVOD streams, and in turn profits, which would rely on deploying an effective marketing media mix. A relatively new concept, PVOD still had a veil of mystery around it, having really only seen a handful of successes in 2020, such as Trolls World Tour. Operam sought to achieve two main goals:
Lift awareness with key audiences
Create a viral event that generates engagement and interactions with the movie
PROCESS
With a majority of Generation Z and Millennials using TikTok, Operam knew this was the platform to build interest with key audiences in the younger demographic.
The hypothesis was developed to create a holistic plan around three key tactics on the platform to accomplish the goal of creating urgency, interest, and engagement with audiences. Use short form content for massive in-feed video push; Utilize national promotional opportunities such as Hashtag Challenges and Brand Takeovers to garner awareness from broad younger audiences closer to release.
RESULTS
#ShredWithBillAndTed Hashtag Challenge to date has generated 4.2 billion views. This was the most successful TikTok Hashtag Challenge to date (as of August 2021). Addam’s family had 250M views to Bill and Ted’s 4.2 Billion views.
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42bn
Views
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552k
User Submissions
"Operam helped increase our return on ad spend by 300% during the time we worked together. Their team's willingness to be strategic, flexible, and helpful helped us grow our new business unit. We were impressed with the quality of the engagement."
“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!”
TikTik Ads FAQ
What is TikTok Advertising?
TikTok Advertising uses an automated auction-based system to serve paid media to your target audience. To achieve maximum return on ad spend (ROAS), you can choose from a variety of bidding methods—ranging from cost per click (CPC) to optimized cost per thousand impressions (oCPM).
A successful TikTok media strategy incorporates these ad formats:
- TopView Ads: Use a full-screen format to drive engagement and clicks across up to 60 seconds of video content that displays after users open the TikTok app.
- In-Feed Ads: Integrate branded content into the personalized For You page and use multiple calls-to-action to maximize website traffic, app installs, or online sales.
- Branded Effects Ads: Design sharable stickers, filters, and other special effects to create interactive branded environments on TikTok.
- Branded Hashtag Challenges: Invite users to create content around your campaign theme and expand reach by partnering with TikTok creators in your vertical.
Who should use TikTok?
Do you want to generate buzz with Millennials and Gen Zers? TikTok Advertising is a smart choice. More than 60% of TikTokers are under 30 years old and spend nearly an hour using the app every day.
TikTok can support a full-funnel advertising strategy—but your media plan certainly doesn’t have to stop with this platform. With a holistic media plan, you can reach your target audience across channels and attribute results accurately.
How can an agency help?
Although TikTok has an automated system for bidding on advertising inventory, you need real-world expertise to create effective campaigns on the platform. Operam relies on data science and years of experience to create performance-driven TikTok Advertising strategies. Our approach includes these key steps:
- Media Planning: We align TikTok Advertising with Search and Social strategies.
- Media Buying: We execute media plans across channels.
- Optimization: We identify new opportunities and adjust campaigns week over week.
- Analytics + Reporting: We measure and attribute results and provide insightful reports.
Why Operam?
All agencies aren’t created equal. Operam uses a four-pronged approach to deliver industry-leading digital marketing and growth solutions:
- Vertical Experts: Our team knows your vertical in and out so we can create and iterate paid media that’s ideal for your audience.
- Industry Benchmarks: We use industry-specific data to drive strategy and planning and interpret campaign results.
- Customized Playbooks: We design personalized media plans that meet your brand’s unique needs and goals.
- Meaningful Measurements: From platform analytics to brand lift studies, we provide accurate, reliable measurements that matter to your business.
Successful TikTok Ads require data science, marketing expertise, and a creative approach. Operam leverages all of the above to plan, execute, and optimize data-driven campaigns for high-performing brands like yours. Ready to launch your first campaign? Complete the form below to get started with TikTok Advertising today.
Resources
Check us out in the news, read our blog, or learn more!
We’re excited to help you achieve your marketing goals!
Discover how a team of marketing experts can immediately improve your campaign performance.- Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
- Define additional customer targets to effectively scale and grow your business
- Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives
“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent
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