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YouTube

Leverage the Perks of Social + Search

How it works

As the world’s second-largest search engine and social network, YouTube gives advertisers the benefits of both channel types. With YouTube Advertising, you can reach a massive audience with highly targeted keywords while measuring performance across publishers and networks.

What we do

As a Google Premier Partner, Operam has the knowledge and expertise necessary to develop and execute high-performing YouTube Advertising strategies. We create award-winning, data-driven media plans that align with your business goals and generate measurable results.

Why you’ll love it

YouTube Advertising lets you tap into a network of more than 2 billion engaged users. With the right strategy, you can connect with prospects throughout the customer journey:

  • Awareness: More than 70% of users have indicated that they discover new brands and products on YouTube.
  • Consideration: Customers are 4x more likely to use YouTube to research brands and products—and over 50% of business-to-business (B2B) decision makers use YouTube for research.
  • Conversion: YouTube users are 2x more likely to purchase a product they discovered on the platform.
 

2k+

CAMPAIGNS RUN

Across all types of campaigns, verticals, and business goals.
 

$125M

ANNUAL SPEND

Operam is familiar with budgets of all sizes, and can recommend the best YouTube campaign for your business to reach your marketing goals.
 

19%

EFFICIENCY INCREASE

Average improvement for clients on their Cost-Per-Thousand-Impressions (CPM) Efficiencies is 19% over their previous agency.
GOAL

A beauty company geared toward skin care needed to increase their brand awareness. In order to increase The Partner’s market share, Operam recognized the key was education - educating new customers on the company, its products, and the benefits they provide.

PROCESS

To build The Partner’s brand voice and brand recognition, we developed a full-funnel, cross-channel strategy that showed how their skin care products are superior to competitors’ products. A mixture of creative ad placements and ad units increased brand awareness and drove sales. To find the most targetable and profitable audiences, we restructured existing Facebook and Instagram campaigns with proper exclusions while testing new lookalike campaigns and interest campaigns. These helped us find the most opportunity to scale. Aggressive audience testing using Google’s Custom Intent, Custom Affinity, Topics, and more  significantly increased brand awareness in 3 months. We also targeted people searching for similar items on YouTube to attract and convert new customers at a profitable Return on Ad Spend (ROAS). To quickly scale in top-of-funnel campaigns, we created User-Generated Content compilation videos for our direct-response content. We also removed barriers to purchase in bottom-of-funnel campaigns by segmenting audiences and aligning messaging, highlighting certain value props based on where customers were in the funnel. Since we normally see lower CPMs in remarketing on Snapchat, we leveraged the platform to retarget customers and achieved a high ROAS bottom-of-funnel.

RESULTS
  • 33%

    ROAS increase on paid social

  • 2.1x

    ROAS maintained with scale on Paid Search

  • 42%

    Increase in clicks MoM

Dawson Shamblin, VP E-Commerce & Digital Marketing at Rodan + Fields

"Operam helped increase our return on ad spend by 300% during the time we worked together. Their team's willingness to be strategic, flexible, and helpful helped us grow our new business unit. We were impressed with the quality of the engagement."

Sean Bacastow, Director of Marketing at Represent

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!”

YouTube FAQ

What are YouTube Ads?

YouTube Ads use sophisticated algorithms and targeting tools to align your message with the ideal customer at the optimal stage of the funnel. Whether your goal centers on driving brand or sales lift, YouTube Ads can help you access the right customers:

  • Target users by demographic data like age, gender, location, and life events.
  • Discover new audiences based on interests, behaviors, and purchase intent.
  • Retarget prospects using first-party website analytics and customer data.

Advertisers can use these YouTube ad types to meet a variety of goals:

  • Skippable Instream Ads: Promote media before, during, or after YouTube content to increase brand awareness, drive product consideration, and increase sales.
  • Non-Skippable Instream Ads: Increase brand awareness and reach via shorter, non-skippable media placed before, during, or after video content.
  • Bumper Ads: Reach a broader set of prospects via non-skippable 6-second advertisements.
  • Outstream Ads: Expand mobile user reach by placing mobile-first media on YouTube partner sites.
  • Masthead Ads: Achieve massive reach and guaranteed placement by serving media at the top of the YouTube home feed.

Who should use YouTube Ads?

Do you want to reach 70% of American adults on a platform where they spend an average of over 40 minutes each day? YouTube Advertising is right for you, no matter what stage of the journey you need to prioritize.

Because YouTube Ads use the Google Ads interface, it’s easy to extend your campaign’s reach even further. With Google Ads, you can align campaigns across YouTube and Google Search.

How can an agency help?

The Google Ads platform makes setting up basic YouTube Advertising campaigns relatively simple. Yet taking key steps like optimizing ads, testing iterations, measuring results, and identifying new opportunities requires knowledge and experience.

Working with Operam enables you to optimize reach, scale campaigns, and attribute results accurately. We also provide cross-channel measurement and attribution as part of our holistic approach.

Why Operam?

Operam is no ordinary YouTube Advertising agency. Here’s how we stand out from the competition:

  • Google Premier Partner: As a Google Premier Partner, Operam belongs to an exclusive tier of YouTube Advertising experts. We have proven experience managing YouTube campaigns across industries.
  • Brand Safety Advocates: We’re committed to your brand safety. In addition to leveraging native YouTube tools, we use a robust block list to ensure your ads appear alongside brand-safe content.
  • Measurement Leaders: Our team conducts measurement studies to gauge brand lift, ad recall, and other key metrics. We measure what matters and use the data to drive your business forward.
  • YouTube Experts: We know the YouTube Ads review and approval processes inside and out. Our team is adept at producing and iterating ads that adhere to best practices and get results.

Complete the form below to get started with YouTube Advertising today. Whether you want to drive sales, leads, traffic, or reach—our experienced team is here to help.

Resources

Check us out in the news, read our blog, or learn more!

  • Leveraging YouTube for Performance Marketing
  • The Marketing Funnel: Understanding the Basics for Performance Marketing
  • Growth Mode: Lead Generation

We’re excited to help you achieve your marketing goals!

Discover how a team of marketing experts can immediately improve your campaign performance.
  • Identify opportunities within existing marketing campaigns and landing pages to increase overall conversion rates
  • Define additional customer targets to effectively scale and grow your business
  • Maximize your Return on Ad Spend by eliminating media waste from underperforming audiences and creatives

“Operam has truly transformed our marketing campaigns. The team is incredibly passionate and dedicated to our success -- It feels like they are an extension of our internal marketing team!” - Represent

Ready to speak with a marketing expert? Give us a ring:

+1 888-790-1290